Our Heritage

Spotlight is a privately owned and operated Australian family business. Our business has grown from two brothers helping their parents run a dress fabric stall at Queen Victoria market during the 1970s, to stores throughout Australia, New Zealand, and Asia, employing more than 6,700 team members.

Brothers Ruben Fried and Morry Fraid learnt the fabric trade at Melbourne's iconic Queen Victoria market. They began by working weekends under the watchful eye of their parents, but soon with the support of their family and an entrepreneurial drive they opened their first Spotlight store in Glenferrie Road, Malvern, in September 1973. From that first store in Malvern, those family values and friendly atmosphere haven't been lost. In fact, their philosophy of offering the largest possible choice of fashionable and affordable products for sewing, craft and home decorating needs has held strong for 36 years.

Over time, the name Spotlight has become synonymous with expertise in crafting, fabrics and home decorating products, all while remaining true to its vision to give customers the best quality, best service and best price. Spotlight's family values are at the core of its vision, beliefs, attitudes and success.

The constant reinforcement of its purpose and values are the cornerstone which allows Spotlight to create inspiration for its customers, everyday.

People remain the mainstay of the success of Spotlight. The team members are innovative and entrepreneurial, and their ideas are incorporated into the day-to-day running of the stores because they share your passion.

Here at Spotlight we look forward to an exciting future, continuing to provide you quality products at great prices, great service you can count on, and creating inspiration for you, everyday.